Automotive Service Clinic at Tempe Lincoln Mercury
We recently created and executed a Service Clinic mailer for Tempe Lincoln Mercury in the Tempe Autoplex, Tempe, Ariz. A total of 4,000 letter invitations were sent to the dealership's customer data base for an event held on a Saturday in April. The mailing generated more than 150 responses with 81 service appointments scheduled for the day! The response was so great that the dealership had to schedule overflow appointments.
Service Manager Bob Springer commented, "I did not expect such an overwhelming response to our first Service Clinic mailing. This far exceeded my expectations! Thanks for your help and great job!"
Do You Know Who Your Customers Are?
With so many ways of reaching consumers these days, you really need to know who your customers are, where they live, where they shop, what they do for entertainment, etc. The key to any successful advertising campaign is finding your best, most profitable prospects and tailoring your message and media to reach them.
ProAds/ProMedia utilizes Customer Segmentation Research that enables clients to identify their target customers, discover what they are like, determine where they live, and then align the message and media to best reach them. With today’s marketing-savvy consumer, it’s not enough to simply get the message out enough times and hope it reaches the target. You need to know who the target is and where to shoot the arrow.
Call for more information about these unique and powerful customer research tools.
We recently created and executed a Service Clinic mailer for Tempe Lincoln Mercury in the Tempe Autoplex, Tempe, Ariz. A total of 4,000 letter invitations were sent to the dealership's customer data base for an event held on a Saturday in April. The mailing generated more than 150 responses with 81 service appointments scheduled for the day! The response was so great that the dealership had to schedule overflow appointments.
Service Manager Bob Springer commented, "I did not expect such an overwhelming response to our first Service Clinic mailing. This far exceeded my expectations! Thanks for your help and great job!"
Do You Know Who Your Customers Are?
With so many ways of reaching consumers these days, you really need to know who your customers are, where they live, where they shop, what they do for entertainment, etc. The key to any successful advertising campaign is finding your best, most profitable prospects and tailoring your message and media to reach them.
ProAds/ProMedia utilizes Customer Segmentation Research that enables clients to identify their target customers, discover what they are like, determine where they live, and then align the message and media to best reach them. With today’s marketing-savvy consumer, it’s not enough to simply get the message out enough times and hope it reaches the target. You need to know who the target is and where to shoot the arrow.
Call for more information about these unique and powerful customer research tools.
