Client Roster Extends to South Atlantic
ProAds/ProMedia has extended the reach of its strategic advertising capabilities to Charlotte, N.C., home of its newest client, Steve Moore Chevrolet.Owned and operated by Stephen C. Moore, managing partner of fellow ProAds/ProMedia client Tempe Lincoln Mercury, the Charlotte dealership selected the agency team on the basis of extensive retail automotive experience and targeted advertising and media buying capabilities.A multi-faceted approach to all creative and media placement endeavors will ensure key messaging reaches the dealership’s ideal customer base.
For more information on Steve Moore Chevrolet, visit www.stevemoorechevrolet.com
Innovative Radio Infomercial Campaign for Auto Dealer Secondary Finance
Consumers with less than perfect credit are profitable prospects for new and used car dealers. We have designed an innovative radio infomercial campaign to drive qualified leads to dealers via telephone and/or Web. These "slice-of-life" radio vignettes are two minutes in length and are designed to air on local radio stations between the hours of 10 p.m. and 6 a.m., when air time is traditionally less costly. The intimacy of radio and the opportunity to tell a story over the longer two-minute format allows your dealership to reach secondary finance customers in a new and unique way.This sample infomercial was created for Brown & Brown Nissan in Mesa, Ariz. The dealership tried traditional newspaper and direct mail to reach secondary finance customers with minimal return-on-investment. The radio infomercial campaign generated more than 500 responses during the first month. As a result, the dealership sold more than 25 vehicles!
